Online Ad Revenue Grows
According to the National Advertisers Association, between 2005 and 2009 newspapers' total print ad revenues dropped 47.7% from $47.4 billion to $24.8 billion, while their online revenues edged up from $2.02 billion to $2.73 billion over the same period.
(comScore)

Brand Indifference
A study suggests that actually few consumers between the ages of 25 and 49 are moved to purchase by habit, or sentimental considerations for a brand. The study, which looks at five product categories -- baby products, consumer electronics, food and beverage, health and beauty, and fashion -- addresses a changing view of brand loyalty. Of the respondents polled:
- 3% of consumers say they are loyal to a particular brand and never buy anything else
- 43% said they do some type of research before they buy
By product category, 64% of people said they do research before buying electronics; 44% said they do research when buying baby products; 31% do so for health and beauty; and about a quarter said they do "some type of research" before making a decision in both the fashion, and food and beverage categories.
(AMP Agency)

Hyundai Retains Top Spot
Hyundai stays at number one for second year in a row in the 15th Customer Loyalty Index's auto category. After Hyundai, other top auto brands in this year's index are Ford; Honda and Nissan (tied); Mercedes and BMW (tied); Kia and GM (tied); Subaru; Jeep and Toyota (tied); Mazda and Mitsubishi and Volkswagen (tied); Chrysler; Audi, Chevrolet and Volvo (tied); and Saab.
(Brand Keys)

"Everyone is trying to accomplish something big, not realizing that life is made up of little things."
- Frank Clark

Daybook Welcomes our New Subscribers and Contributors:

Betsy Sheppard, Gilbert & Sheppard Group;

Tracy Stuckrath, Thrive! Meetings & Events;

Kate Lasier, Whats Up interactive;

Tarun Desai, 5/3 Bank;

Matthew Williams, 5/3 Bank.

Gene Bratek has been named the 9th Head of School at Holy Innocents’ Episcopal School and arrives on campus March 1. Bratek, a graduate of U.Va. and Rutgers, was headmaster at Providence Day School in Charlotte for 21 years, and recently served as interim head of school at the Marshall School in Duluth, Minn. Holy Innocents’ is one of the largest Episcopal day schools in the country, with students ages 3 through 12th grade.

Why you shouldn't neglect your email marketing strategy

There are skeptics out there that will tell you email marketing is dead, dying, a lost cause.... or some other sad phrase. Let me explain why those skeptics are sorely mistaken. Read more....

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