Restaurants Location-based Marketing
Restaurants' use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will "explode" in 2011.
- Starbucks has more than 1,700 Facebook friends per restaurant unit, and Facebook users are over 70% more likely than average to visit Starbucks.
- Chipotle Mexican Grill has nearly 1,200 Facebook friends per unit. Engaged Facebook users are nearly 70% more likely than average to patronize this chain, and "hyper-engaged" users are more than 85% more likely.
(Packaged Facts)

Statues from '80s Movies
A tongue-in-cheek online campaign to get a statue of RoboCop erected in Detroit has turned into a citywide debate. TIME takes a look at other towns that could use a new pop-culture statue.
- Chicago (Ferris Bueller's Day Off)
- Astoria (The Goonies)
- Minneapolis (Purple Rain)
- Jasper (Road House)
- Reseda (The Karate Kid)
(TIME)

Cell Phone Ownership
85% of adults who have a cell phone
33% of non-cell users who live in a household with a working cell phone
90% - Total of adults who live in a household with a working cell phone
(Pew Research Center)

"If you don't climb the mountain, you can't view the plain."
- Anonymous

Daybook Welcomes our New Subscribers and Contributors:

Ellen Mayer, The Civic League for Regional Atlanta;

Ariane DeLong, Foundation of Wesley Woods;

Lon Ricker, SoupMobile;

Dan Elliott, Gresham Motorsports Park;

Jansen Chazanof, Vistage.

Two national grassroots nonprofits are joining together to better serve the millions of jobseekers looking for work. Hiring for Hope, dedicated to helping individuals and families overcome obstacles associated with managing their careers and building their families, has merged with JobAngels, an online employment networking community of 40,000+ members committed to helping people find jobs. The organizations share a common value system, philosophy and mission to provide job seekers with free career management support from altruistically motivated volunteers and staff.

What Google says goes: The search giant's big bets for 2011

Last week Jasmine Malekina of What's Up Interactive had the opportunity to hear insights from 3 key industry players at AMA’s Technology SIG. The players? Google, Facebook and AOL. The topic? 2011. Read more....

For Borders and Blockbuster, technology sped their failure

Blockbuster and Borders are imploding this week, primarily due to poor technology choices. Technology alone doesn't define a brand's success. What matters is how fast and how well they implement the right technology. Read on about the consequences these brands faced on our CEO's blog.

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