Tax Returns
Many Americans plan to use their tax refunds to treat themselves or their families to a major purchase. 13.2% of Americans will spend their refund on a big ticket item, such as a new television or furniture.
Other ways consumers will use their refunds include:
42.1% of people will put their refunds away for a rainy day
41.9% of consumers plan to pay down debt
11.9% planning a vacation
29.7% paying for everyday expenses
(NRF)

Mobile Ads
More brands are directing resources to mobile advertising, according to a new survey of nearly 350 mobile marketing executives.
Nearly 85% of marketers are doing some form of mobile marketing or advertising,
60% who have near-term mobile marketing plans are paying for the programs out of their online budget.
20% said mobile will be a separate line item.
(DM2 Media and Jumptap)

Online Media Buzz
Among fast casual restaurants, Applebee's generated the largest online impact between November 2010 and January 2011, according to the latest quarterly report on the segment. Applebee's realized online exposure that would translate to more than $9.5 million if purchased through traditional media.
#2: Denny's ($6.2 million in media value)
#3: Chili's ($6 million)
#4: IHOP ($5.9 million)
#5: Olive Garden ($5.6 million)
(General Sentiment)

"The only way to discover the limits of the possible is to go beyond them into the impossible."
- Anonymous

Daybook Welcomes our New Subscribers and Contributors:

Susan Boland Butts, Hi-Hope Service Center;

Dahna Chandler, The Wordie, Inc.;

Melissa Smith, The Wyche Group;

La Novia Meuse, Junior Achievement of Georgia;

Cynthia Sutt, Rock, Paper, Scissors llc.

Has your company added a new client? A new executive?
Submit your company's news headline to the Dayblog free of charge. E-mail us at: [email protected]