Coupon Use Rising
According to a new survey, rising costs of food are giving Americans sticker shock at the grocery store, and 95% of U.S. adults plan to employ at least one savings strategy at the grocery as a result. Here are the most popular planned activities to off-set rising food prices:
Using coupons, 72%
Comparing unit prices of package sizes, 71%
Shopping at discount grocery stores, 66%
Stocking up when items reach rock-bottom prices, 64%
Buying in bulk, 57%
(Harris Interactive/Coupons.com)

Mobile Search Growing
A study focusing on people who use the mobile Web at least weekly found:
47% search while commuting
56% search while attending social events
74% search while running errands
(ROI Research)

Celebrity Value
64% of adult U.S. Internet users who follow a celebrity also follow a brand, which means the celebrity follower is four times more likely to follow a brand than the average U.S. adult online.
(The Nielsen Company)

"Happiness is the meaning and the purpose of life, the whole aim and end of human existence."
- Aristotle

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