Dan McDade is the president and founder of PointClear, the Business Prospect Outsourcing Company. PointClear covers the market and delivers qualified sales opportunities to client field sales teams including Abbott, Capgemini, Cognos, and D&B.
Lead management challenges occur in almost every company. Poorly qualified sales leads result in frustration for field sales, unpredictable forecasts and unacceptable return on marketing investments.
In 1997, Dan McDade founded PointClear, to provide high end lead generation services to companies with a complex sales process. By delivering qualified sales opportunities to client field sales teams, PointClear’s expert sales and marketing professionals help companies like Abbott, Capgemini, Cognos and D&B drive revenue, cover their markets and add surety to their sales forecasts.
McDade has written and spoken extensively on root causes and strategic solutions for sales and marketing challenges: “The Truth About Leads”, “How Much Should a Lead Cost”, “Five Silver Bullets” and “Leads, Appointments and Grandfaloons” are just a few of the many McDade authored articles available on PointClear’s web site.
His thought leadership articles and comments have appeared in the Chicago Tribune, Wall Street Journal, Atlanta Journal-Constitution, MWorld - The American Management Association Journal, Direct, Sales & Marketing Management, Target Marketing, and SellingPower.com.
Prior to starting PointClear, McDade provided direct marketing consulting services to clients including The Ritz Carlton, Exxon, R.J. Reynolds, and Rodale Press. |