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So the challenge was to fill up the classes using the most economical approach for promotion of the events.

Natasha chose to use Atlanta Daybook to answer the challenge. Not only would the Atlanta press see the story in Daybook, but so would hundreds of other non-media readers who were perfect candidates for the attending the classes.

The story ran on the Friday prior to the Tuesday, February 7th class. Natasha played on the proximity of Valentine's Day in the teaser for the story -- "Hearts, sweetness and passion--just in time for Valentine's Day! We've got all the necessary ingredients to impress your special someone and cook up a recipe for true love."

As for the results, Natasha says, "Our Atlanta Daybook announcement on the Atlanta Community Food Bank's Simple Abundance cooking classes increased registration and attendance by 100 percent.  Before our Daybook story, our classes in Alpharetta had very few participants and sometimes had to be cancelled. Just one story on Daybook made a difference overnight!"

Now the ACFB routinely runs stories for its events on Daybook and relies on the Daybook staff to suggest ways to improve story click-throughs by planning the most advantageous publish dates and making sure the headlines and story teasers will definitely get Daybook readers to open the stories to learn more about the ACFB and their events. "Even with a tight budget, we can use Daybook to get the most for our promotion dollars," says Natasha.

About the Atlanta Community Food Bank:
Founded in 1979, the Atlanta Community Food Bank provides food and other donated products to more than 800 nonprofit partner agencies serving 38 counties in Metro Atlanta and North Georgia. Distributing these donations to low-income Georgians, nonprofit agencies provide dynamic links between the local community, the Food Bank and our supporters.

Natasha Daniels can be reached at [email protected] - 404.892.3333 ext. 1254 - www.acfb.org