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Release Date: 09.21.10 | Location: All Metro Atlanta | Organization: PRSA|GA

Good Deeds + Good Branding = Great Business: How Cox Enterprises branded its Corporate Social Responsibility Initiative

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How can you make good works work for you? Join PRSA|GA for the launch of Cox Enterprises' new Corporate Social Responsibility branding platform, and learn how Cox Enterprises partnered with Cone, one of the nation's premier agencies for corporate responsibility strategy and branding, to create a CSR platform that leverages multiple Cox brands and initiatives.

Cox's Senior Director of Public Affairs Bobby Amirshahi and Cone's Rich Maiore, Vice President, Cause Branding & Nonprofit Marketing, will discuss Cox's new branding solution created to encompass employee volunteerism, corporate giving, community affairs and sustainability programs. You'll learn about the process and steps to:

  • Determine which direction works best for companies looking to brand their CSR programs
  • Engage your internal and external stakeholders
  • Streamline various programs under one easy-to-understand umbrella message and identity
Date: Wednesday, October 13, 2010
Event Title: Good Deeds + Good Branding = Great Business - How Cox Enterprises branded its Corporate Social Responsibility Initiative
Time:

11:30 am Registration
Noon Lunch & Program

Speaker/Panel:
  • Bobby Amirshahi, Senior Director, Public Affairs, Cox Enterprises
    With more than 13 years at Cox, Bobby Amirshahi plans, directs and oversees the company's public affairs practice, including corporate social responsibility programs, media relations, public relations support, crisis communications and issues management, interactive communications oprations and creative services functions. Cox companies include Cox Communications, Manheim, AutoTrader.com, WSB-TV and AM, AJC and Kudzu.com.
  • Rich Maiore, Vice President, Cause Branding & Nonprofit Marketing, Cone, LLC
    Rich Maiore has more than 13 years of fundraising and integrated communications experience with an expertise in developing and executing innovative marketing and branding programs. During his five years at Cone, Rich has leveraged his deep marketing, communication, cause and sports marketing experience to develop and launch numerous award-winning integrated campaigns for clients, such as Betty Crocker, Bisquick, Paralyzed Veterans of America and Target.

Location:

Maggiano's Buckhead
3368 Peachtree Road, NE
Atlanta, GA 30326-1008
404.816.9650
http://www.maggianos.com

FREE self-parking. Valet parking $2.
Registration Deadline: Regular Deadline: Monday, October 11, 2010 5:00 PM Late Deadline: Tuesday, October 12, 2010 5:00 PM
Cost: (member/non-member) Regular Cost: $39.00 / $59.00 Late Cost: $49.00 / $69.00

$15 Additional Walk-in Fee
Contact: Denise Grant 770.449.4369 [email protected]

Click Here to Register

Contact Info

Contact Name: Denise Grant

Company: PRSA|GA

Phone: 770.449.6369

E-mail: [email protected]

 
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