Release Date: 10.21.10 | Location: DeKalb County | Organization: DMA-Atlanta
DMA-Atlanta Luncheon | Tue, Oct 26th, 11:30 AM -1:30 PM | Web Revolution
Join Deb Pasquale, Client Partner @ Razorfish | Web Revolution - from Past to Present & Beyond!
Web Huh ?.0
The Web certainly has evolved for marketers and advertisers. In a little more than 15 years we've gone from pre dot oh brochureware to a confluence of targeting opportunities, data collection, social outlets, content development and more. With it all comes great competition for eyeballs, so how does one bring original, effective ideas to market? This discussion initially turns on the wayback machine, triggering memories of the early Web days followed by a discussion of how digital has created more opportunity and options for advertisers. Part Twilight Zone, part Jetsons, expect nostalgia plus present day examples of what is cool and actionable, and maybe even a touch of the far out and futuristic.
Where: Maggiano's - Perimeter
4400 Ashford Dunwoody Rd
Atlanta, GA 30346
Phone: 770-804-3313
When: Tuesday, Oct 26, 2010 – 11:30 AM – 1:30 PM
DMA Member: $40
Non-Member: $50
If within 5 business days:
+ $10 per person
Register Here
About the speaker:
Deb Pasquale has been in marketing and advertising nearly 20 years, working with nationally recognized agencies like Chiat Day, Doner and Rubin Postaer & Associates on brands such as Honda, Nissan, shutterfly.com and Neutrogena.
Originally an offline direct response marketer with a focus on targeting, messaging and results, Deb comfortably transitioned to the digital space in 2000. Envisioning the Web as another place to apply the basics of DR and make the Internet more actionable, she became immersed in the world of Website design, user experience, trigger-based targeting, online advertising, new media, email marketing and SEO. Deb's direct and digital DNA inspired her to develop innovative, integrated marketing programs for Fortune 500 companies where the objective, not a particular medium, was the key driver. The outcome has been a number of successful, ROI-driving initiatives incorporating traditional, digital, technology, promotions and even brand partnerships.
In 2010, Deb joined Publicist agency Razorfish in Atlanta to head up online advertising and digital marketing for AT&T's wireless business. In her spare time she is a fitness instructor/workoutaholic and with the help of her husband, is parent to five rescue pets.
About Razorfish:
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's VivaKi, a global digital knowledge and resource center. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.
About DMA-Atlanta:
The Power of Direct.
Relevance. Responsibility. Results.
The Direct Marketing Association of Atlanta is the leading trade association of businesses and nonprofit organizations using and supporting direct marketing tools and techniques. DMA Atlanta advocates industry standards for responsible marketing, promotes relevance as the key to reaching customers and prospects with desirable offers and cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. DMA Atlanta gives members the tools to do their jobs better!
Not a DMA Atlanta Member? Join Now!
For more information, email [email protected]
Want to be a Sponsor? Call Aubyn Thomas at 404-941-6868, or go here for more information.
The DMA Atlanta serves all marketing professionals who understand the time-tested value of direct marketing in all its forms. Improve your business, your career and build your personal network of important people.
oct2010luncheon.pdf
Contact Info
Contact Name: Aubyn Thomas
Company: DMA-Atlanta
Phone: 404-941-6868
E-mail: [email protected]
Related Links
- DMA-Atlanta
- DMA-Atlanta Twitter
- Register Here
