Super Bowl Sunday Safety: Fans Don't Let Fans Drive Drunk
The Governor's Office of Highway Safety (GOHS) wants to remind football fans that if their Super Bowl celebration includes adult beverages, the best way to kick off the biggest sporting event of the year is to make sure to have a designated driver before kickoff. Read More
AMA Atlanta's Marketing Technology SIG reveals "Best Bets for Digital Marketing in 2011"
We have all heard the phrase, "jump on the wave of the future," haven't we? Usually, if we aren't one of those "wave riders" we are left way down the beach, out of touch with what's current, or totally left behind. Read More
Atlanta Jewish Film Festival Celebrates 11th Year
AM 1690 and Newstalk 1160 sponsor Atlanta Jewish Film Festival in the event's 11th year. Read More
Private Bank of Buckhead's Laverde chosen for MS Leadership Class
Private Bank of Buckhead's Carlos Laverde is one of 50 corporate leaders chosen for this year's MS Leadership Class, an effort of the National Multiple Sclerosis Society Georgia Chapter. www.PrivateBankOfBuckhead.com Read More
APC Seeks Nominations for 2010 Awards of Excellence and Journalist of the Year Award
Nominate the local journalists who did the best job covering 2010 for our Awards of Excellence and Journalist of the Year Award. Read More
Puttin' On The Ritz -- Variety Show & Benefit Gala - Feb 12
"Black tie optional" gala and variety show of song and dance at the Strand Theatre (Marietta) to benefit the Humane Society of Cobb County. Saturday, Feb 12, 6:30 PM, catered reception/cash bar, 8:00 PM stage show. Read More
Valentine Vows at the Historic Dawson County Courthouse
Love is in the air in Dawson County. For a third year Dawson County Magistrate Court will celebrate Valentine's Day with free marriage and vow renewal ceremonies at the Historic Dawson County Courthouse. Read More
Doria Roberts Announced as Nuttin But Stringz Opener
Nuttin But Stringz is scheduled to perform at the Roswell Cultural Arts Center on February 10 at 8 p.m. and Atlanta based, internationally touring singer/songwriter and spoken word artist Doria Roberts will open the show. Read More
GAGOP Foundation Breakfast:The Effects of ObamaCare on The State of Georgia
Featuring Insurance Commissioner Ralph Hudgens, Attorney General Sam Olens, Senators Gregg Goggans and Renee Unterman, and Representatives Richard Smith and Sharon Cooper Read More
"A Culture of Contentment: Brand-Building in an Era of Meaning, Play and Magic"
Don't miss this opportunity hear more from J. Walker Smith, Executive Chairman - The Futures Company,"Culture of Contentment: Brand-Building in an Era of Meaning, Play and Magic." Read More
Spelman Launches New Service Initiative to Strengthen Community Ties
Join Spelman College for the launch of "Project Impact," a new community service initiative, on Sat., Feb. 5, at 8:30 a.m., at Spelman. The event is free and open to the public. Read More
Georgia's House Speaker Discusses What's Happening Under the Gold Dome
Georgia's House Speaker David Ralston (R-Blue Ridge), will be the featured guest at the Atlanta Press Club Newsmaker Luncheon on Thursday, February 17. Read More
An Evening with Max Cleland
Max Cleland, Secretary of the American Battle Monuments Commission and former U.S. Senator from Georgia will speak at a special evening program on Monday, February 7. Cleland will sign copies of his book, Heart of a Partriot. Read More
Percentage decline in total web email usage in this past (YOY): -8%.
Decline among people between the ages of 12-17: -59%.
Decline among people between the ages of 25-34: -18%.
Decline among people between the ages of 45-54: -12%.
Increase among people between the ages of 55-64: 22%.
Top Online TV company: Hulu
Number of minutes the U.S. watched video on Hulu in the fourth quarter of 2010: 19.4 billion.
Percentage growth in minutes viewed on Hulu and the five top TV networks: 33%.
(comScore)
Most Buzzed about Super Bowl commercial spot on twitter: Chrysler's "Detroit/Eminem".
Number of times Chrysler's "Detroit/Eminem" was cited during the hour it premiered: 19,781.
Percentage of overall positive buz around the Super Bowl commercials: 79%.
Super Bowl commercial that generated the most positive reaction: Bridgestone's "Reply All".
(Mashable/Trendrr)
"Hold fast to your dreams, for without them life is a broken winged bird that cannot fly."
-Langston Hughes
Daybook Welcomes our New Subscribers and Contributors:
Charlotte King, Snowden & King Marketing Communications;
Pam Tallmadge, Idbids, LLC;
Carmen Huges, KSU-Burruss Institute;
Catherine Cattles, First Citizens;
Lynda Goodwyn, Aetna.
Bonnie Daneker, local author and entrepreneur, is one of 50 corporate leaders chosen for this year’s MS Leadership Class, an effort of the National Multiple Sclerosis Society Georgia Chapter. She will serve on the Programs and Services team.
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The What Blog
Why you shouldn't neglect your email marketing strategy
Tue, 08 Feb 2011
There are skeptics out there that will tell you email marketing is dead, dying, a lost cause... or some other sad phrase. Let me explain why those skeptics are sorely mistaken.
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