Happy Valentine's Day
Spending on gifts is expected to be up this year. While greeting cards will be the most popular gift option, with 52.1% of consumers buying, consumers are expected to spend:
- $3.5 billion on jewelry, up from $3.0 billion last year
- $1.6 billion on clothing vs. $1.5 billion in 2010
- $3.4 billion on dining out vs. $3.3 billion in 2010
- $1.7 billion on flowers,
- $1.5 billion on candy
- $1.1 billion on greeting cards
(NRF/BIGresearch)

Social Sign-in
According to the Social Identity study, 75% of consumers take issue with being asked to register on a website and will change their behavior as a result. However, 66% of consumers surveyed say social sign-in, the ability to sign-in to a website using an existing online identity from providers like Facebook, Google and Twitter, is an attractive solution to the problem.
(Janrain/Blue Research)

Newspapers Reach the Highly Educated
The latest data shows more than 71% of adults, or 165.6 million people, read a newspaper in print or online last week. Of those, 80% are in households earning $100,000 or more. The report indicates that newspapers continue to attract highly educated consumers who are ready to shop and spend. In an average week:
- 85% of adults who have done post-graduate work or who have advanced degrees read a print newspaper or visited a newspaper website
- 81% of women in a management or professional position with a household income of $100,000 a year or more read a newspaper in print or online; 73% read the print product
- 76% of adults who spent more than $500 on fine jewelry in the last year read a newspaper in print or online
- 80% of adults who spent $500 or more on business clothing read a newspaper in print or online
- 77% for those who spent more than $500 on women's shoes read a newspaper in print or online
(Scarborough Research)

"I've failed over and over and over again in my life and that is why I succeed."
- Michael Jordan

Daybook Welcomes our New Subscribers and Contributors:

Angie Griffin, Angel of Love Events;

Marcy Cooper, What's Up Interactive;

Walter Kiley, Cobb Galleria Centre/Cobb Energy Performing Arts Centre;

Lane Tharp, Coldwell Banker Residential Brokerage;

Chris Weekley, Broad Street Capital Advisors.

Email and security: 5 tips to make your online experience safer

Security compromises have been making frequent headlines lately. Are you doing all you can to prevent a security breach at your company? Read more....

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